All consumers at some point will find themselves on a car lot looking to purchase a new or used car.  The internet has leveled the playing field for consumers who now have all the information they need to negotiate a fair price.  This American Life provides consumers with an insider’s view of a Jeep dealership and how incentives drive the behavior of salespeople, the general manager and consumers.  Among the fun facts you will learn from this radio show is that balloons sell cars.  Enjoy!

About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.